Case Study: Take a Protocol with 10K-50K Followers currently
Case Study Protocol: Wingbits Protocol (on Solana)
Token Launch: Pending (Testnet phase)
Macro Narrative:
DePIN: decentralizing aviation data infrastructure challenging centralized systems.
We aren't selling JPEGs :) we are building physical towers to challenge centralized monopolies. (FlightAware) to a community owned infra.
Product narrative: FlightRadar24 but you own the data.
Founder narrative: Robin (@RobinWingbits), the co-founder and CEO, is portrayed as an innovator bridging hardware and blockchain.
narrative arc would be transparent milestones, and a commitment to fair incentives with Long term hardware/software support.
Dominant Social Narrative: Proof of Physical Work
dominate the narrative of "The hardest working community in crypto”
- communities are trading memecoins, the Wingbits community is climbing roofs, drilling holes for cables, and providing actual utility.
The wrong narrative many protocols fall into — and how to avoid it
- The Passive Income Box
- The Trap: Selling Wingbits merely as a magic box you plug in to print free money
Reason: It attracts institutions who dump the token the second the price dips.
1B. Platform Positioning
| Twitter (X) | The Busy Hangar. Fast-paced, a bit noisy, full of technical flexing and real-time updates.
- Focus on engaging, data-driven content: daily station spotlights
- real-time flight data snippets, and bounty announcements |
| --- | --- |
| LinkedIn | Business growth, show enterprise partners that we aren't just a crypto project. We share data integrity reports, partnerships, and professional milestones. |
| Farcaster | it’s now pivoting to a trading platform (almost >90% crypto native audience) |
| Base App | for web3 native socials creating and monitizing every content makes sense here. |
| TikTok/Shorts | Experimenting like a Cool Science Teacher, more UGC generated content and pulling off video’s of installation and setup making it a bit more nerdy. (lean towards peak male content types)
Visuals: Astronomically exciting content which pulls attention |
| TG / Discord | The community calling 1-1 chats, helping in queries from community,
keeping them posted them real time. |
PART 2: 14-DAY SOCIAL GROWTH PLAN
2A. Posting Cadence
| Type |
Intensity / Day |
Target / Reason / Remark |
| Daily Posts |
4-5 / Day |
good designs, sharp contents anything wingsbits, use solana eco to levrage posts |
| Reply Strategy |
20-30 / Day |
|
| only good projects |
- No boted reply |
|
- Depin Avaiation discussuion channels.
- Reply with a Wingbits visual showing exactly why their plane is stuck. Be helpful first, shill second |
| Founder Content Integration | 2-3 / Week | - share the struggle and solutions
- A tweet about a failed antenna test is more engaging than a polished press release because it’s real |
| Narrative Arcs Week-by-Week: | Weekly | Goal: more visibility and station signups
Week 1: What is Wingbits?
- intro threads, data demos, founder story. Spark interest.
Week 2: Join the Network
- tutorials, challenges, CTAs for pre-orders.
Hook: for web3 communities:
intern with us and grab a free station on successful completion.
|
2B. Content System
for repeatability, we’ll tie to the "claim your sky" theme